The Institut Français and the Goethe-Institut, with the support of the Franco-German Cultural Fund, have launched a workshop for creating graphic novels. This European initiative is intended to encourage participating artists to try out new artistic practices for the graphic novel genre and develop them for the Vietnamese book market. The publishing grant for the project will be given to Nha Nam Culture and Communication Joint Stock Company (referred to as Nha Nam). Nha Nam provides each artist with eight to ten pages to publicize their story. The workshop will be accompanied for three months by graphic novel artists Robert Deutsch and Nicholas Sauge. UNESCO is supporting the project because it promotes the development of Hanoi's status as a City of Design.