© Hicham Alaoui Meriem Berrada designs and implements various artistic projects of the Fondation Alliances since 2012. In 2013, she created, La Chambre Claire a photo contest dedicated to promoting African emerging photography and in 2014 the Passerelles program, a cross sponsorship initiative which coordinates the cultural and social poles of Fondation Alliances through workshops designed to raise awareness on contemporary creation in peripheral urban areas. In 2016, Berrada developed the project of the Museum of Contemporary African Art Al Maaden (MACAAL) in Marrakech, of which she is the artistic director. Committed to structuring the artistic ecosystem of the continent, in 2019 she developed the MACAAL Bootcamp, a training programme which combines sectoral skills and innovative modules around leadership and personal development, helping young cultural operators working in the contemporary and visual art fields in Africa to strengthen their profiles. In 2021, Berrada was co-curator of the 13th edition of the Rencontres de Bamako – Biennale de la photographie Africaine, and the head curator of the exhibition What is forgotten and what remains at the National Museum of Immigration History – Palais de la Porte Dorée, as part of the Africa2020 cultural season. Berrada was selected in the 40 under 40 Apollo art magazine list in 2020 of the most influential and talented people in the art world born or based in Africa and in the French ranking 100 Femmes de Culture.