Hadeel Osman is a creative director, sustainable fashion researcher, and communications professional from Sudan. Through her work with the cultural trailer “Jeenak” as part of the Ta’ziz-Partnership project “Transforming Sudan” she wished to bring arts and culture to everyone in Sudan, take theatre, music, and film to the streets, decentralize culture and promote it outside the capital Khartoum, and discover the country’s cultural diversity. Jeenak, as she puts it, brings people together and shows that both, the spectator and the creator have a role to play.