Brand Accelerator

Schuh von Darzah Designs © Goethe-Institut Ramallah

Our brand program was meant to connect local talent and export the fascinating world of Palestinian fashion design. Established and new Palestinian fashion brands could apply for a so-called "Brand Accelerator", which aimed to improve the performance and visibility of the brands in a sustainable way.

Palestinian Fashion Brands

Palestine is full of creativity and forward-thinking fashion brands.
Through our accelerator, four selected brands, got the chance to pursue international collaboration possibilities and receive expert consultancies from around the globe.
 
Here is what we offered:

  1. Expert level: An international wholesale representation in February 2023 plus travel stipend sponsored by Goethe-Institut Ramallah
  2. Advanced level: A one-month spot to sell your collection at STUDIO183 in Berlin during November 2022
  3. Entry level: A tailor-made digital consulting package, focusing on brand building and sustainability
Consultants:
  • Kristina Ilievska, she is a creative strategist and wholesale expert now based in Portugal
  • Devon Gilmartin, he is the cofounder of The Canvas in New York City, a sustainable art and fashion space dedicated to the UN’s Sustainable Development Goals
  • Fredericke Winkler, she is the Dean of Studies for the MA course Sustainability in Fashion and Creative Industries at AMD Berlin and Head of Sustainability for a major German textile house
4.  Fashion Film Grant: Grant for a Palestinian brand to produce a short digital presentation of their work
 

These are the Winners of our Brand Accelerator 2022

Expert level: Nöl Collective

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Advanced level: DarzaStudio

“DARZA is a fashion brand founded in April 2019 by Waad and Ahd Hammad in Jerusalem, Palestine. Focusing on women’s wear, DARZA creates unique pieces through slow fashion, we choose the finest materials, elegant and classic silhouettes.
We use only handmade embroidery in the designs that are focusing on our heritage, and as a part of our commitment towards our heritage we adopted an idea to save our embroidery by making each piece as an archive for old and neglected embroidered dresses, we use the embroidered parts and put them inside of the garments and designs in a new way.”
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Entry level: Ayah Altawil

“Ayah Altawil is a Palestinian based brand, arose out of the need to question societal and political conventions: by a telling a story, documenting history through visuals and discussing both, political and women issues. Our brand works in the fields of fashion, fashion accessories and jewelry, for theatres and ready-to-wear aesthetics. Ayah Altawil’s main inspiration is the local, to research through its written and spoken history. Also aspire to build a system that engages with values of Eco-friendliness and ethical practices, we support and work with our local tailors and artisans. We do not have projects waste; we have a new project waiting.”
 

Fashion Film Grant: Atelier Yazan Zeit

“In 2018 after three fashion shows of small capsules in Palestine we opened our Atelier, we create evening couture and bridal gowns for customers on request. The team of the Atelier carefully creates the gowns starting from zero beginning from the sketch, to the pattern making, cutting the fabric and sewing it till the finished dress is delivered to the beautiful ladies to wear on their occasion.”
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Atelier Yazan Zeit
Atelier Yazan Zeit
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