Greenwashing: The Climate Killer

Amid climate change and consumer demands, many multinationals pledge "carbon neutrality," often through "carbon offsetting" by financing projects like tree plantations rather than cutting emissions. This model has spurred a business ecosystem, with intermediaries connecting companies to reforestation projects globally, yet prioritizing profit over ecological impact. These projects, although well-intended, frequently fall short or harm the environment and local communities. Nespresso's commitment to making "every cup of coffee carbon neutral by 2022" exemplifies the controversy, raising questions about the genuine impact versus greenwashing in corporate sustainability claims.