The Massive Open Online Course “MOOC Managing the Arts” is a free-of-charge, 3-months cultural management online course, in which more than 24,000 participants from 175 countries took part in 2015 and 2016.
Using video teaching materials on cultural management themes such as audience development, digitalization and project management, participants in international learning groups worked out marketing strategies for four cultural institutions in Bangkok, Berlin, Budapest and Lagos. The groups were individually mentored by academic teaching staff. The participants supported one another through peer learning and thus increased their learning success.
Upon successful completion of the MOOC Managing the Arts of the Goethe-Institut and the Leuphana University Lüneburg, participants obtained a certificate (5 ECT credits).
Forty percent of the mentored participants completed the course – a much higher figure than usual in MOOCs.
Through the group “MOOC Managing the Arts Alumni” at the alumni portal “Deutschland”, alumni of the course can stay in touch with one another.
