The videos in English and German and are also available with Arabic, English, German and Spanish subtitles.
Birgit Mandel
Birgit Mandel 1/3 Characteristics of Arts Marketing
Art is a special “product”. It demands special ways of communicating, curating, financing.
Birgit Mandel 2/3 Characteristics of Arts Marketing
Not just selling tickets but building bridges is key. Arts education is a premise of sustainable arts marketing.
Birgit Mandel 3/3 Characteristics of Arts Marketing
Using the potential of the arts. Considering arts marketing as part of the creative process of an arts institution.
Carsten Baumgarth
Carsten Baumgarth 1/3 Creating Brands in the Cultural Sector
What is brand and what are the characteristics of a brand in the cultural sector?
Carsten Baumgarth 2/3 Creating Brands in the Cultural Sector
What does brand orientation of a cultural institution mean?
Carsten Baumgarth 3/3 Creating Brands in the Cultural Sector
How can participation in the real and digital world strengthen the cultural brand?
Sacha Kagan
Sacha Kagan 1/3 Shaping Spaces of Possibility
Shaping spaces of possibility at arts organizations, is grounded in artistic inquiry.
Sacha Kagan 2/3 Shaping Spaces of Possibility
Shaping spaces of possibility at arts organizations involves the visitors to become participants in creative processes.
Sacha Kagan 3/3 Shaping Spaces of Possibility
Shaping spaces of possibility at arts organizations is like weaving a spider web, not alone but together with many other spiders from outside your art organization.
Armin Klein
Armin Klein 1/2 Customer Relationship Marketing
To tie our visitors to our arts organization with customer relation marketing becomes more and more important.
Armin Klein 2/2 Customer Relationship Marketing
Especially in the arts, recommendation marketing and complaint management is one of the most important instruments.
Gesa Birnkraut
Gesa Birnkraut 1/3 Branding means to tell a story
Branding is to tell a story of values and promises of quality.
Gesa Birnkraut 2/3 Branding means to tell a story
Branding and social media – we are not the masters of our own brands anymore.
Gesa Birnkraut 3/3 Branding means to tell a story
Without the internal understanding of your brand – the brand identity – the external view will not be longlasting and positive.
Oliver Scheytt
Oliver Scheytt 1/3 Processes in Cultural Marketing
For-profit and non-profit projects can make use of the same project marketing tools.
Oliver Scheytt 2/3 Processes in Cultural Marketing
If brand and identity are interlinked, the tangible and intangible values add up.
Oliver Scheytt 3/3 Processes in Cultural Marketing
The Ruhr Kunst Museums as a marketing and content management project.
Percy Yip Tong
Percy Yip Tong 2/3 Funding Culture in Developing Countries
How to find funds in developing countries where very little money is available for the cultural scene?
Percy Yip Tong 2/3 Funding Culture in Developing Countries
How to produce cultural events with a small budget?
Percy Yip Tong 3/3 Funding Culture in Developing Countries
Why music is a booster for social and cultural development.
