GamesConnect AFRICA

The African games industry is experiencing rapid growth, with a young and engaged player base and a burgeoning development community. However, the industry faces significant challenges
 

Including:

• Underdeveloped value chain: The African games value chain is predominantly supply-led, with limited support for mid-stage studios. This "missing middle" restricts the industry's growth and ability to compete globally.
• Limited access to funding: Many African studios struggle to secure the funding necessary to scale their operations, develop high-quality games, and effectively market their products. The lack of government support mechanisms further exacerbates this challenge.
• Low market awareness: The perception of gaming solely as entertainment, coupled with limited visibility of African games, hinders market growth and consumer demand for locally produced games.
• Talent drain: The lack of sustainable career pathways and limited opportunities for professional development lead to a talent drain, with skilled professionals often seeking opportunities outside the continent.