Enterprise German
Competition

Enterprise German (“Unternehmen Deutsch”) combines aspects of German, economics, and professional orientation with a motivating competition. School classes from secondary schools in the UK and university students who deal with the topic of career orientation in the classroom can participate, if their teacher or professor registers a participating group.

A group of young people discussing over a laptop © Pexels

Registrations are now open!

School classes from secondary schools in the UK and university students who deal with the topic of career orientation in the classroom can participate, if their teacher or professor registers a participating group. Please register as soon as possible. Entries can be submitted until 15th June 2025.

Interested? Register here ⟶

The competition

The central task is to develop a sustainable and innovative product or service for a company in the local environment. The new product or service will be a useful extension of the company’s offer and should be marketable.

Skills & Employability

Students will also create an advertisement and a commercial slogan in German promoting their business idea. An essential part of the project is the visit to the assigned partner company. This gives students a realistic insight into the working world and provides useful information for developing a company profile as well as for the invention of the new product or service.

This is how it works

Register for the competition on this website.
Work through modules 1 to 3 with your learners. Each module takes 5-6 lessons à 45 minutes.
Visit a company or take part in a virtual presentation by a representative of a company.
Based on the modules and in groups of 2-5 students, your learners develop an innovative and sustainable business idea for this company. They create a video in which they promote and pitch their business idea.
Submit this video/these videos here to take part in the competition. You can submit a maximum of 5 entries per school/university. All submissions received before 15th June 2025 will be considered by the jury.

A jury will select the most convincing entries. The teams who develop the most innovative and sustainable products or services will receive prizes. All participating students will receive a certificate of participation.

The modules: Teaching Materials by the Goethe-Institut

The here provided modules are designed for teaching German as a foreign language for the levels A1 and A2 of the Common European Framework of Reference for Languages of the Council of Europe (CEFR). The materials allow teachers to carry out the project autonomously in the classroom. Three modules are available, each with a central task.

You have the option to select either language levels A1 or A2. We suggest that you complete the modules for language level A1 during your students’ second year of studying German and for language level A2 starting in your third year of learning the language.

Module 1
Presentation of the region as an economic area

Get to know the local economic area and acquire a company with a connection to Germany.

A1 Modul 1 (PDF, 2 MB)

A2 Modul 1 (PDF, 2 MB)

© Unsplash
Module 2
Portrait of the partner company

Visit the partner company and create a portrait of the company.

A1 Modul 2 (PDF, 2 MB)

A2 Modul 2 (PDF, 2 MB)

© Unsplash
Module 3
Development and marketing of a product or service

Invent a product or service for the partner company and promote it to German-speaking customers.

A1 Modul 3 (PDF, 1 MB)

A2 Modul 3 (PDF, 1 MB)

© Unsplash