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Alexandra Borchardt
is a senior journalist, book author, lecturer and media adviser. She is a consultant and coach for the World Association of News Publishers (WAN-IFRA) in their Table Stakes Europe program on the digital transformation of newsrooms, and she is associated with Hamburg Media School, where she heads the Journalism Innovators Program. She is the lead author of the soon to be published EBU News Report of the European Broadcasting Union and is affiliated with the Reuters Institute for the Study of Journalism at the University of Oxford as a Senior Research Associate since serving as Director of Leadership programs until 2019. Prior to this she was managing editor of Süddeutsche Zeitung (SZ), Germany’s leading quality daily.