Online-Seminar
Digital storytelling for GLAM institutions

Strategies and tips on crafting digital stories on social media

11.09.2020
3 - 5 PM
Online

Stories have always served as a medium for connecting with other people and building relationships. With the advances in computer-based technology and the pervasiveness of social media, the way we tell stories is expanding and becoming even more interactive. For GLAM institutions, digital storytelling can be a new way to interact with audiences and to share their collections in a more enjoyable and interesting way.

How can digital storytelling be used to interact with audiences on social media? What kind of strategy can create an interesting narrative for the public that is also relevant to institutional collections?

In this edition we invite Aleksandra Strzelichowska (Senior Online Marketing Specialist, Europeana Foundation) and Nina Hidayat (Head of Communications, Museum MACAN) to share their experiences in designing and using digital storytelling for their institutions. They will also provide tips about suitable creative methods.

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Aleksandra Strzelichowska is a Senior Online Marketing Specialist at Europeana, Europe’s platform for cultural heritage. Passionate about digital and creative ways to engage people with culture, she makes sure that the content shared by cultural heritage institutions on Europeana reaches relevant audiences, through various channels and social media platforms.

She is an organizer of GIF IT UP, an annual gif-making competition for the most creative reuse of digitized cultural heritage material and the creator of Europeana Colouring Books on different themes. She is an enthusiast of OpenGLAM and a firm believer that art and culture are for everyone.

Nina Hidayat is Head of Communications at Museum MACAN, her workplace since 2017. In her role, she handles public communications, media relations, as well as parts of internal communications. She studied Communications & Media Management, and worked as a lifestyle journalist for titles including Prestige Indonesia and Marie Claire Indonesia prior to her tenure at MACAN. Outside the job, she writes for media and brands, as well as volunteering for different initiatives including the annual Jakarta International Photo Festival (JIPFest).

Following temporary closure of the Museum in light of social limitation order in Jakarta, she has been involved in the conception and development of MACAN at Home, the Museum’s answer to the global Museum from Home movement.

This program is a cooperation between the Directorate General of Culture, Wikimedia Indonesia, the Indonesian Game Association, PT Elex Media Komputindo, and Goethe-Institut Indonesien.
To the video recording To event series: Retas Budaya To Project: Retas Budaya